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Philips Senseo Coffee Pod Machine Review Senseo is a push button machine that can make many different coffees as well as other teas, like Cappuccino. The coffee that is produced has rich crema that doesn't contain milk, so it is suitable for vegans. It is easy to clean and operate, and it brews delicious fresh coffee in less than one minute. It also conserves energy and is recyclable. Senseo Original The Senseo Original is a coffee pod machine that allows customers to enjoy high-quality coffee at the touch of a button. It is a compact and easy-to-use machine that can be stored on a countertop. The machine has a water tank capacity of 0.7 liters, which allows for multiple cups of coffee to be brewed prior to needing refill the machine. The machine also has an inbuilt heater that helps keep the temperature of the coffee at an ideal temperature. The Senso machine from Philips heats water for 90 seconds prior to beginning the coffee brewing process. It then extracts the finest flavors and aromas of the beans, resulting in an exquisite cup of coffee. In contrast to an espresso maker, the Senseo does not have a built in grinder. This means you'll need to use pre-ground coffee or coffee pods with it. The Senseo Original has an automatic shut-off feature, and uses only a small amount of power in standby mode, using only 0.26 watts. Although it is a costly machine, the Senseo Original's unique coffee pod technology is well-worth its cost. It's also a simple and simple method of making coffee without the mess or waste that comes with traditional coffee makers. philips senseo 's also an excellent choice for those keen to try new kinds of coffee, or who travel frequently and wish to carry the convenience of a coffee maker along. Senseo has been successful in the international market and this is in part because of its strategic partnership with Douwe Egberts. This partnership was crucial for Senseo because it allowed them to keep the design and patent of their coffee pod machine. This helped them create an established brand that is well-known worldwide and attracts a loyal customer base. The company has had success in battling other coffee producers in the global market with a variety of strategies and approaches. One of these strategies is to employ an enterprise model that blends production and sales of coffee pod machines and the sale of Senseo products. It is also able to overcome the challenges that have popped up along the way, such as political instability in certain countries. According to Cavusgil et al, firms that venture into foreign markets face various risks, such as the stability of the government in the country of interest. This can be a problem, but it is something that the Senseo team has overcome through their strategy and flexibility. The company has grown to become an innovator on the European market, and has expanded into other international markets. This was achieved through strategic partnerships and careful planning. This was achieved by paying attention to their core strengths and establishing a solid presence in the markets they serve. This has been the key to the success of Senseo as well as that of other companies.